Black Friday 2017 was a whirlwind of deals, and for luxury handbag lovers in Canada, Michael Kors was a prime target. The anticipation leading up to the event was palpable, with eager shoppers scouring the internet and in-store flyers for the best possible discounts on coveted Michael Kors handbags, wallets, and other accessories. While pinpointing the exact deals offered in 2017 is now a challenge due to the ephemeral nature of Black Friday promotions, we can reconstruct a likely picture based on typical Black Friday strategies and the information available from sources like Deal Tomato, who specialized in aggregating the best deals. Their research indicated strong sales on Michael Kors handbags and wallets, particularly on platforms like Amazon.ca. This article will delve into the likely scenarios surrounding Michael Kors Canada's Black Friday 2017 sale, exploring the various channels through which these deals were likely offered and what consumers could expect.
The Landscape of Michael Kors Black Friday 2017 in Canada:
Michael Kors, being a globally recognized brand, almost certainly participated heavily in Black Friday 2017 in Canada. Their strategy likely involved a multi-pronged approach, utilizing several sales channels to maximize reach and sales:
* Official Michael Kors Website (MichaelKors.ca): The brand's own website would have been a central hub for Black Friday deals. We can reasonably expect significant discounts on a selection of handbags, wallets, watches, and other accessories. These deals might have been advertised prominently on the homepage, with dedicated landing pages showcasing the Black Friday offerings. The website likely featured countdown timers and a sense of urgency to encourage immediate purchases.
* Authorized Retailers (e.g., Hudson's Bay, Nordstrom, The Bay): Major department stores carrying Michael Kors products would have also participated in the Black Friday frenzy. These retailers often offer their own promotional discounts in addition to any deals offered by Michael Kors directly. This broadened the accessibility of the deals to customers who might prefer the in-store shopping experience or loyalty programs offered by these department stores. Expect comparable discounts to those on the official Michael Kors website, possibly with additional store-specific offers.
* Online Marketplaces (e.g., Amazon.ca): Deal Tomato's findings highlight the significance of Amazon.ca as a key player in the Michael Kors Black Friday sales. Amazon's vast reach and competitive pricing made it an attractive platform for both Michael Kors and consumers. The deals on Amazon.ca likely included a range of handbags and wallets, potentially focusing on specific styles or collections to drive sales. The competitive nature of Amazon also meant that the prices might have been particularly aggressive.
* Michael Kors Outlet Stores: The presence of Michael Kors outlet stores in Canada would have meant significant Black Friday discounts on previous seasons' items. These outlets are known for offering already reduced prices, making the Black Friday discounts even more impactful. Shoppers could have found great bargains on slightly older styles or discontinued lines, providing a more budget-friendly entry point into the Michael Kors brand. The physical nature of outlet shopping would have created a different shopping experience, appealing to those who prefer the tactile experience of examining products in person.
Likely Deal Types and Categories:
Based on typical Black Friday strategies and the information we have, we can speculate on the types of deals offered during Michael Kors Canada Black Friday 2017:
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